About me
HOW I GOT HERE
I knew pretty early on that I wanted to build something of my own, so after school I decided to give myself some time to work, travel, learn and figure out exactly what I wanted to do.
I made the most of it.
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I worked with businesses, travelled around Morocco on my own, spent five weeks in Val d’Isère completing my Level 2 ski course, and then headed to Thailand and Vietnam. I’ve always been curious and independent, and I think that’s shaped the way I approach business too. I like learning how things work, asking questions and looking at things from a different angle.
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Along the way, I became increasingly interested in business and marketing, building on what I’d learnt at school alongside a lot of self-taught experience. When I started working with businesses, I quickly realised that the part I enjoyed most went far beyond creating content. I loved understanding the bigger picture, what a business was trying to achieve, what was getting in the way, where there were opportunities and, most importantly, what could actually be done about it.
That’s where Allora came from.
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It wasn’t one big lightbulb moment. It was the result of finding the work I genuinely enjoyed and realising I could build a business around it.
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So, here we are.
 We help bold independent brands sharpen their identity and seize new growth opportunities that get noticed.
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How i work
I like to start with a conversation, not a sales pitch.
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That’s why I offer a free Spark Check, a chance for us to talk about your business, where you’re at and where you’d like to go.
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It also gives me the chance to properly understand what I’d be working with. I can ask questions, get a feel for the business and start spotting the opportunities that might otherwise be easy to miss.
And I won’t just leave you with a list of generic suggestions.
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I’ll come back with my ideas, observations and a few things I think could genuinely make a difference, whether that’s a better way of marketing yourself, something that could improve your website, a system that could save you time, or an opportunity you haven’t explored yet.
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You get to see how I think. I get to see where I can help. From there, if it feels like a good fit, we can decide what happens next. That might be a focused project, ongoing support, or something completely different. I’m happy to build the work around what your business actually needs rather than trying to squeeze you into a package. Once we start working together, I like to stay involved. I’ll get under the skin of the business, understand what matters to you and work alongside you to turn ideas into something real.
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Because having good ideas is one thing.
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Actually making them happen is where it gets interesting.